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Ireland to present at Petfood Forum 2024 on sustainable packaging

Apr 10, 2024

CRB’s Packaging Engineer, Katie Ireland, joins industry experts, including Mary Jo (MJ) Weirlen of Adept Packaging, to discuss the pet food market and marketing innovations at Petfood Forum 2024. Katie and MJ will discuss packaging sustainability, focusing on identifying and avoiding greenwashing.

Packaging sustainability is a critical consideration in today’s world, where there is a growing awareness of environmental issues and a desire to reduce the impact of consumer products on the planet. However, achieving sustainability in packaging is not just about using eco-friendly materials and making superficial changes. It involves breaking down the complex issue and building a solid plan to address it effectively, all while avoiding the trap of “greenwashing,” which is the deceptive practice of making products appear more environmentally friendly than they are. Join Katie Ireland and Mary Jo Werlein as they delve into the approaches to packaging sustainably while avoiding greenwashing.

Tuesday, April 30 at 3:50-4:10 p.m. in Room 2505

Identifying and avoiding greenwashing in packaging sustainability — Katie Ireland, CRB, and Mary Jo Werlein, Adept Packaging

Learn more about Petfood Forum here.